Essay topic revised again.
I have taken the idea of "semiotics within branding as an idea for the essay, and I want to differ slightly and have "When does a company stop being a company, and start being a brand?" as my essay topic question.
I want to know how, when and what a company needs to be and have to be considered a brand, and not just a company with a logo. Branding is more than just having a logo, business cards etc. So I want to find out what actually helps develop and create a strong brand.
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