Research area.

My essay and module about companies becoming brands can include a range of things for testing as well as research. For some research however I do want to analyse companies which I consider to have a "brand".
These companies can include

• Microsoft
• Apple
• Corsair (computer parts)
• Nike
• BBC

I have different opinions about all of these companies, however I do consider them to be brands for similar reasons. Microsoft, Apple (boooo), Nike and BBC are all well known brands which is why I have chosen them to study. I have also mentioned a brand called Corsair, these are computer part manufacturers, which I consider to have a really strong brand throughout everything they do, almost to the point of Apple.

Case studies on brands such as these will make the bulk of my research, however I will also be looking at other peoples case studies on brands as well as their ideas on branding etc. This will come from a variety of sources such as books, articles, and online.